Bali Botanics Organic Skincare

Scaling e-commerce beauty brand to IDR 850M monthly GMV with retention automations and UGC ads.

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Customer Lifetime Value
IDR 0M
Monthly Online GMV
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Email Revenue Contribution
Bali Botanics Organic Skincare
Cakupan Eksekusi:Meta AdsSocial Media Management

Misi & Tantangan

Break through paid acquisition bottlenecks and build a recurring subscriber base for clean beauty products.

Customer acquisition costs on Meta were creeping up while repeat purchase rates hovered under 14%, resulting in break-even first orders with no backend profit margin.

Strategi & Pendekatan

Full-funnel retention overhaul: Welcome series, replenishment reminders, and VIP loyalty tiers.

We rebuilt their product detail pages with social proof widgets, bundle builders, and skin-type quizzes. On the acquisition side, authentic UGC creator testing lowered customer acquisition costs by 31%.

Hasil & Data Pertumbuhan

Email automations transformed into a predictable 7-figure revenue stream with zero extra ad spend.

Retention flows generated 32% of total store revenue within 90 days, while customer repurchase rate jumped from 14% to 38%.

Wacika collaboration with Bali Botanics Organic Skincare
“The Klaviyo flows and landing page optimizations built by Wacika unlocked sustainable profitability for our online store. Our repeat revenue has never been higher.”

Ni Wayan Candra

Founder, Bali Botanics

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