Anthea & Dewata Roastery

To take Anthea & Dewata's large presence in the physical retail store world and transform their ecommerce store to deliver the same customer experience.

Wacika was given the task of increasing foot traffic and organic revenue by a minimum of 20% whilst also monitoring the performance of both paid and social campaigns.

The brand possessed incredible coffee craftsmanship and a loyal cafe crowd, but their packaged whole-bean subscription and retail merchandise struggled to convert online visitors at scalable volume.

Bridging physical cafe community with automated digital retention and geo-targeted neighborhood ads.

After completing an initial website audit, Wacika identified some glaring issues with the previous set up of the ecommerce website. By fixing some technical bugs and identifying a core group of keywords to target, Wacika was able to put together a campaign plan and start implementing.

Through backlink diversification, a comprehensive On-Page SEO implementation and ongoing authority building, Wacika was able to improve the performance of the website overall and make it much more visible to Google.

1. Hyper-local radius advertising targeting Ubud and Seminyak remote workers with morning coffee passes.
2. Redesigned Shopify cart checkout flow reducing bounce rate and increasing average order value.
3. Automated 4-part post-purchase email onboarding educating customers on brew ratios and coffee origins.

Solid revenue results achieved in record time, surpassing initial target expectations.

Wacika was able to produce solid results in very little time as they achieved a 41% in organic traffic, 47% decrease in bounce rate due to driving intent heavy traffic to the website and increase organic revenue by 34% which exceeded all campaign KPIs.