Nusa Living Luxury Villas

Break free from 20%+ OTA commission fees and build a predictable, owned guest acquisition pipeline.

Nusa Living operated 14 high-end boutique villas across Canggu and Uluwatu. Despite achieving high seasonal occupancy, over 82% of bookings came through Booking.com and Airbnb, slicing over 18% to 22% straight off their top-line operating margins.

Wacika was brought in to engineer an independent, high-converting direct reservation engine that could reliably attract affluent international travelers (predominantly Australia, Europe, and domestic high-net-worth visitors) directly to their direct checkout.

Re-architecting the pre-stay reservation journey from inspiration to instant WhatsApp confirmation.

After conducting an in-depth audit of their historical guest attribution, Wacika deployed a high-speed, mobile-first booking landing page engineered specifically for hospitality conversions, integrating automated multi-currency pricing and live WhatsApp availability inquiries.

We restructured Meta campaigns from generic property showcases into seasonal offer clusters targeting high-intent lookalikes and active holiday planners. We paired this with Google Search capturing brand-defense queries and high-intent localized search terms.

1. Full-funnel tracking setup with Server-Side Meta CAPI and Google Tag Manager GA4 e-commerce mapping.
2. High-converting landing page with 1.2s page load speed and frictionless WhatsApp booking triggers.
3. Automated remarketing sequences capturing cart abandoners and return-visit inquiries.

The direct booking channel transformed from an afterthought into the primary revenue generator.

Within 180 days of campaign deployment, direct reservation share expanded from 18% to 64% of total inventory. The client reduced third-party commission expenditure by over IDR 480,000,000 while maintaining a continuous 91% occupancy rate year-round.