Hospitality & Tourism
Nusa Living Luxury Villas
Full-funnel paid acquisition and bespoke landing page CRO that scaled direct bookings by +166% while cutting dependence on high-commission OTAs.
Samudera Oceanfront Sanctuary
Driving 7-night wellness retreat packages with cinematic video and omnichannel retargeting.
+0%
Retreat Bookings Lift
-0%
Customer Acquisition Cost
IDR 0B
Direct Package Value
Cakupan Eksekusi:Meta AdsGoogle Ads
Misi & Tantangan
Fill premium 7-night wellness and yoga immersion retreats with high-spending wellness travelers.
Samudera struggled to sell their highest-margin multi-day retreat packages online, relying almost entirely on seasonal wellness agency commissions that eroded profitability.
Strategi & Pendekatan
Transforming spiritual and wellness offerings into tangible, aspirational video narrative campaigns.
We launched full-screen vertical video reels showcasing the transformative retreat experience, paired with automated email nurtures answering traveler FAQs on visas, nutrition, and private transfers.
Hasil & Data Pertumbuhan
Exceeded all annual occupancy targets while reducing customer acquisition spend by more than a third.
Over 84 retreat packages sold out across two consecutive quarters, generating IDR 1.2B in direct revenue without third-party aggregator commissions.
“Wacika understood the emotional resonance of our wellness retreat. They didn't just sell rooms; they connected with the right souls looking for healing.”
Kadek Suardana
General Manager, Samudera Sanctuary
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